As a seller who just listed my home with a Toronto Realtor who wants to know how do I find my listing? I ask this because if I could find it then potential buyers could also find it and voila, my house will be sold faster then I could imagine! Do I check the newspaper everyday and look there? Or do I check the mailbox every morning hoping to find an exclusive flyer of my home being sent to every other home in the GTA? Well hopefully these questions were asked prior to signing on the dotted line.
The last time I checked the latest data from TREB, 97% of home buyers and sellers start their research online. This research steams from home values, neighborhoods that suit their needs to which Realtor, Lawyer or Mortgage broker that they would like to know more from. Also most potential buyers start their search online even before calling a Realtor to help, once the home that has peaked their interest they then proceed with calling their Realtor. Toronto homes for sale can be found on various websites; sites like Zillow.com, Trulia.com, Realtor.ca and many others. The more sites that your home is posted the greater the exposure. Did you know as a consumer that if the seller of a particular home does not consent to having their home posted online then the listing will not appear on Realtor.ca. Most Toronto Realtors don't even know this as they assume it's just posted, I see this all the time from my colleagues. These are mistakes that should not happen.
In my opinion the best tool that a Toronto Realtor should have in his/her bag is their own business website that is linked through IDX, this allows all listings that have been uploaded to exchange information through every local Realtor that is signed up. This technology is fantastic as the greater the pool the more listings are exchanged. Currently the Toronto Real Estate Board have over 25,000 members and 15,000 of those members are signed up with this tecknology, thus generating more listings supply then any other website. Another great tool that only handful of Toronto Realtors are taking advantage of is social media websites such as Facebook, Twitter and Google Plus, but the most important one is YouTube. As a seller, how great would it be to have a Hd video of your home rather then a simple virtual tour that nobody views unless they find it through a posting? YouTube generates millions of viewers everyday, its a must when promoting a home or any other type of Real Estate.
Remember as a consumer that is looking for homes in Toronto for sale or as a seller researching which Realtor should look after your greatest investment, your search will start online and their are many websites that will help you, you are not limited to Realtor.ca only because you have watched countless television advertisement, you have many other more suitable options.